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January 05
My New Year's Project: An Arts Management Treasure Hunt

​Arts management is still a very young field. Thirty years ago there were very few professional arts managers, university programs were few and far between and virtually nothing had been written about the tenets of the field. Today there is still not a solid body of arts management theory though there is far more written and many undergraduate- and graduate-level courses in the field are being offered. This does not mean that there aren't very accomplished arts managers who are leading great orchestras, dance companies, theater companies and more. In fact, I am continually astonished by the talent and creativity of arts leaders, providing strong service to the community while maintaining fiscal stability. I have spent the better part of thirty years trying to learn about the best in arts management practices and I frequently write about specific leaders and organizations that are doing great work; I hope these stories of accomplishment are inspiring. But the pool of organizations I know and work with is severely limited. I recently received an unsolicited email from Ted Pappas at the Pittsburgh Public Theater, a regional theater company that has been in the black for eight consecutive seasons. The company, fully unionized, gives 240 performances a year and has not one penny of debt! The work is adventuresome and the audiences are large; in fact, the budget of PPT has grown to over $6 million. When I read this email, I realized that I need to visit Mr. Pappas and learn more about the way he and his colleagues accomplish this feat. I am sure there is much to learn. This consistent level of success is never an accident. This got me thinking. How many other PPTs are out there? Who else has a compelling story of service to their community matched by strong administrative capabilities? I invite you to write to me at kaiser@kennedy-center.org. I want to hear about the work you do and the way you do it. I want to know about the nature of your performances, exhibitions, classes and publications and the way you plan, market, find resources and manage your board, staff and volunteers. And don't be surprised if your story appears in a future blog or book or if I turn up on your doorstep one day. I promise it will not be unannounced! In fact, I am fully committed to launching a learning tour in the coming year of the nation's best-managed arts organizations. I am convinced that great theory can be gleaned from great practice. Observing the way the best arts managers do their work will, at least, illuminate the best practices in our field and, at best, will lead to a far richer body of arts management theory. I know I have much to learn (many of my readers indicate by their comments I know exactly nothing at all!) and I am anxious to learn from the best. I can't wait to hear from you. Happy New Year!

December 19
What I Want for Christmas This Year

The holiday season is a time for giving and getting gifts. This is what I would like to receive this year: 1. An online 'fact check' capability that mirrors the spell check function. I am a passionate believer in the power of the Internet to benefit the arts (and the rest of the world) but there are so many incorrect statements of 'fact' that simply mislead people. Wouldn't it be great if all online documents came with warnings about statements that simply are not true and the statements that were simply wrong were not stored on-line for posterity? 2. A cure for what is ailing the entire American orchestra industry. I know I am not smart enough to figure it out but there must be some answer to the problems that seem to be affecting virtually every orchestra in our nation: smaller audiences, lower donations, pressure to reduce numbers of musicians and services and benefits. We are losing so many orchestras that provide important service to their communities and others are being forced to reduce their number of performances and the size of their education programs. Please, someone, develop a cure! 3. More attention to serious music, theater and dance on PBS. Support for public television seems to be eroding. I have to believe this is a direct result of a dearth of strong arts programming. We need our public television stations to broadcast the nation's best performances regardless of where they are produced. Increasing arts presence on television would be a huge service and would attract a larger viewer base that is used to making contributions to the organizations they care about. Perhaps, additional arts programming would allow PBS to raise the funding it needs. 4. A serious discussion about the power of arts education by senior government officials. If our economy is going to become robust in the long-term we need to think about the way we are going to develop the next generation of creative thinkers. The arts can play a major role in this endeavor. We need the leaders of the Department of Education, the National Endowment for the Arts, the National Endowment for the Humanities and the relevant leaders of Congress to discuss practical ways arts education can help the nation. 5. Greater public appreciation for the work of grass-roots arts organizations which provide education, inspiration and entertainment to the underserved and provide access for new audiences and emerging artists. 6. Boards, staffs and artists of arts organizations to reduce the time spent discussing ways to cut spending and increase the time spent discussing ways to increase revenue. There are few problems faced by most arts organizations that could not be solved if revenue were increased. If we want a healthy arts ecology and far happier and more productive relationships within our organizations, it is time to focus on revenue. I appreciate that this is a long and ambitious list. Some might say I am greedy to want all of this in one year. But imagine what an amazing new year it would be if I got all of my wishes!

December 12
What Happens After the Recession?
Those of us who work in the arts are experiencing a perfect storm: a long, deep recession that has reduced contributions, ticket sales and taxed the good will of board members and other supporters, technological advances that provide new forms of entertainment at virtually no cost, and the diminution of arts education in the public schools that has put future audiences in jeopardy. While this recession is certainly having an impact, I believe it gets a disproportionate share of the blame for the problems facing most arts organizations. The other challenges pose as much, if not more, of a problem. Why is this relevant? Because people who think that the arts ecology will return to what it was when the recession finally ends are setting themselves up for a major disappointment. And those arts managers and board members who do not prepare for a new world order are not acting in the best interests of their organizations. The arts world is changing forever. The separation between the 'haves' and the 'have nots' is going to widen in the future. Some organizations are going to develop exciting art, market their art well and build a loyal cadre of ticket buyers and donors. Many others are going to continue to create undistinguished art, pursue anemic marketing efforts, overtax a few loyal donors and continue to try to save their way to health by cutting costs at every turn. The problem for this latter group is that they will eventually save their way to sickness by producing art that does not compete with other forms of entertainment, losing their loyal donors and audience members. This should not be read to mean that only large arts organizations will survive. There will always be new, start-up arts organizations because artists are always going to need to create. And some (hopefully, many) of these new organizations will do work that is so compelling that they can attract large families of their own. Conversely, we are already witnessing many large organizations that are doing such a poor job of managing their resources that they are beginning to fail. Rather than just a few large organizations serving a broader geographic base, I believe we will see a mix of large, mid-sized and new, small ones populating our arts ecology. But, unfortunately, it will not just be artistic quality alone that determines which organizations survive. Successful organizations will create important art but they will also have skilled managers who can do the marketing, fundraising and board development required to create a substantial revenue flow. That is unfortunate. One wishes that every arts organization that produces interesting art could survive and thrive, but I doubt this will obtain. Arts managers and board members must prepare for this new world order by ensuring that their organizations have the management skills needed, and arts funders must ensure that enough training is available to create knowledgeable board and staff members. In the end, I am an optimist. I believe that if we devote more attention to these requirements for success today, we can create a thriving arts ecology in the future. But we had better take positive action and not wait for a recovering economy to save us.
December 05
Planning as Therapy
Anyone who knows me knows I plan everything. Everything. I don't like surprise parties. I don't like to be asked to make impromptu speeches. I don't like to learn about problems from my staff after the fact. While this lack of spontaneity perhaps is a personal liability, I do believe it has helped the organizations I have managed. I believe arts organizations need to plan so that we don't waste anything. We do not have a dollar or a minute to spare. And we cannot be arguing over a project when we are working to complete it. Our path must be clear from the outset. But lately, as I work with dozens of arts organizations that are creating strategic plans I have come to believe that planning is also a very beneficial form of institutional therapy. Planning uncovers layers of anxieties, resentments and broken dreams that reside with board members and staff members alike. These hidden (or not so hidden) feelings can hinder strong, honest communication within an organization exactly as they corrode productive relations within a family. This is especially true for organizations that foster low levels of staff or board turnover; the longer a cohort stays together, the more likely long-seated resentments will develop that affect communal spirit and action. Planning helps reveal these underlying tensions but it does more. Since planning focuses on a future, not necessarily bound by the specific tensions of today, it allows for a positive healthy resolution that puts teams back together. Two examples: 1. A regional orchestra has survived a deeply divisive period when the musicians and administrative staff have seen their salaries and benefits reduced substantially. While the planning process has not healed all wounds, it has allowed all sides to move on, focusing on the future and how artistic success can lead to fiscal success which can eventually lead back to full salaries and benefits for all. 2. A museum in the throes of fiscal turmoil has been forced to reduce the resources available to everyone within the organization. Like many troubled organizations, each department started hoarding -- everything from paper clips to interns. The lack of collaboration that resulted made it more difficult for the museum to recover. The planning process revealed how the organization could reallocate funds to allow for more healthy growth and could foster more cooperation among the artistic, marketing and development teams. These examples are by no means unique. When I sit down, as a consultant or a manager, with board and staff members in the planning process, I almost always hear a great deal of unburdening. And, invariably, when we are finished, I am told, "I feel so much better -- that was like a trip to a therapist." There is nothing like escaping from present day turmoil and focusing on the future to realign one's thinking. If your organization is suffering, try planning! You may find that things seem a lot brighter. And when we are happier with our prospects, this radiates to our ticket buyers, donors, board members and the press.
November 29
Every Arts Organization Has a Deficit
I am always amused (disturbed?) when someone attached to a not-for-profit arts organization (usually a board or staff member) rationalizes an annual deficit with: "Every opera company/symphony/ballet company has a deficit." Tell that to the Oregon Symphony, which has been in the black two years in a row. As reported in an illuminating article by Anne Adams in the Portland Monthly, the Symphony earned a surplus of over $190,000 on an annual budget of $13.9 million during the 2010/11 season. Most interesting to me was the statement by Symphony President Elaine Calder, "For the second year in a row revenues have exceeded expenses, despite the additional cost of taking the orchestra to New York's Spring for Music festival and making a recording of the Carnegie program." The Carnegie program did not feature 19th century European chestnuts. It included Ives' The Unanswered Question, Adams' The Wound Dresser, Britten's Sinfonia da Requiem and Vaughan Williams' Symphony No. 4. (It was recorded on the PentaTone label.) So how can a symphony orchestra earn a surplus performing less than standard works, touring to New York, and making recordings? I would like to hear an explanation from all of the board members of symphony orchestras (and opera companies and ballet companies...) who are convinced that the only way to attain fiscal health is to cut salaries, eliminate touring, scotch special projects like recordings and reduce the size of the orchestra. And I would love to hear from a board member in Charleston who said to me after my Arts in Crisis tour that "your idea that exciting art and big projects create fiscal success may work in New York City but they don't work in mid-sized cities." He must mean this approach would work in a megalopolis like Portland, Oregon but not a hamlet like Charleston, South Carolina. I am afraid NOT every arts organization has a deficit. That is simply not true. And it is dangerous logic. When I arrived at the Kennedy Center in January 2001 we were one quarter through our fiscal year. I was told that we were projecting a deficit for the year but, "as long as it is under a million dollars the Finance Committee says it is OK." It might have been 'OK' to the Finance Committee but a decade of 'OK' operating deficits had leached the cash out of the organization and we could not pay our bills on time. When an organization accepts deficits, they are placing themselves in a precarious situation. Fortunately, the Kennedy Center was able to right the ship and earn surpluses that created a cash reserve. But had we suffered one or two unexpected losses in 2001 or 2002 we would have faced a difficult situation. In the challenging economic times we live in, it is especially important to protect our organizations by insisting on earning surpluses and conserving cash. Even the Oregon Symphony saw a modest decline in unearned income last year; but its focus on important programming and its firm fiscal management meant that the organization did not suffer as a result.
November 21
What I Am Giving Thanks for this Year
This is the time of year when we give thanks for the wonderful gifts that we have been given, the experiences we have treasured, the people who have changed our lives. This year I am giving special thanks for: 1. The people at Heidelberg Project in Detroit. On a site visit there this year I was inspired by the energy, creativity and amazing spirit of the organization. The artists of the Heidelberg Project have decorated an entire neighborhood in Detroit; they have turned a simple few blocks into a riotous, joyful, mind-expanding installation. This is community engagement at its zenith. (They even let me paint a polka dot on a mailbox!) If you are ever feeling jaded or depressed or losing faith in the ability of the arts to affect the community, go visit the Heidelberg Project. 2. The opportunity to participate in the opening of the Royal Opera House in Muscat, Oman. I have been fortunate to spend a good deal of time in the Arab world over the past seven years but playing a role, with my colleague Brett Egan, in the opening of this amazing facility has been a great honor. I remain convinced that the arts can play a substantial role in bridging communities and seeing Omanis embrace the Western and Eastern art in their opera house has only reinforced this belief. It will be years before the full force of the Royal Opera House Muscat is felt but I am convinced it can play a pivotal role in making peace. 3. The cast of “Follies.” Anyone who produces a show has experienced the joy that true collaboration fosters. But when a cast is as talented and loving as our cast of “Follies” the adventure becomes truly life-affirming. First at the Kennedy Center and now on Broadway, 'my' “Follies” family makes all the challenges of mounting a production seem worthwhile. (They even had the entire audience of the Marquis Theatre sing Happy Birthday to me!) I wish everyone a similar collaborative experience. 4. My chairman David Rubenstein. I wish David had been my chairman when I wrote my book, Leading Roles: 50 Questions Every Arts Board Should Ask, about boards of arts organizations. There would have been a chapter on him: his generosity, his kindness, his modesty and his ability to lead by example. 5. Our Summer Fellows. Every year, we invite arts managers from abroad to spend the month of July with us at the Kennedy Center. Actually, they are invited for three Julys in a row. This summer we had almost 45 amazing arts managers with us, some for their first time some for their second year and some for their third. They came from over 20 countries and brought with them the wisdom and experiences they have gained from producing art - from Nigeria to the Philippines, England and Argentina. I always learn more from them than they learn from me. It has been a good year albeit a hard one as well. But these people and experiences, and so many more, have made it a rewarding year for me. Happy Thanksgiving!
November 14
The Death of Criticism or Everyone is a Critic
One of the substantial changes in the arts environment that has happened with astonishing speed is that arts criticism has become a participatory activity rather than a spectator sport. Every artist, producer or arts organization used to wait for a handful of reviews to determine the critical response to a particular project. And while very few critics for a small set of news outlets still wield great power to make or break a project (usually a for-profit theater project which runs longer and therefore needs to sell far more tickets than any other arts project), a larger portion of arts projects have become somewhat immune to the opinions of any one journalist. This has happened for three reasons. First, far fewer people are getting their news from print media. There is a reason the newspaper industry is in trouble. Advertisers are spending less in print media because fewer people are reading hard copy newspapers. And for those arts projects aimed at younger audiences, hard copy newspapers are no longer a central element of a marketing strategy. Younger people get virtually all of their information online, through news web sites, social media and chat rooms. And older people are increasingly getting their information online as well. Second, because serious arts coverage has been deemed an unnecessary expense by many news media outlets looking to pare costs, there are fewer critics and less space devoted to serious arts criticism. Even the New York Times' arts section is dominated now by features and reviews of popular entertainment -- television, movies and pop music -- rather than serious opera, dance, music or theater. And third, the growing influence of blogs, chat rooms and message boards devoted to the arts has given the local professional critic a slew of competitors. In theater circles alone one can visit talkingbroadway.com, broadwayworld.com, theatermania.com, playbill.com and numerous other sites. Many arts institutions even allow their audience members to write their own critiques on the organizational website. This is a scary trend. While I have had my differences with one critic or another, I have great respect for the field as a whole. Most serious arts critics know a great deal about the field they cover and can evaluate a given work or production based on many years of serious study and experience. These critics have been vetted by their employers. Anyone can write a blog or leave a review in a chat room. The fact that someone writes about theater or ballet or music does not mean they have expert judgment. But it is difficult to distinguish the professional critic from the amateur as one reads on-line reviews and critiques. No one critic should be deemed the arbiter of good taste in any market and it is wonderful that people now have an opportunity to express their feelings about a work of art. But great art must not be measured by a popularity contest. Otherwise the art that appeals to the lowest common denominator will always be deemed the best.
November 07
Board Members Need Training, Too
Like so many other American orchestras, the Colorado Symphony appears to be turmoil. Twenty-three board members recently resigned when musicians would not agree to a pay cut. An internal review has suggested that there is a possibility that the Symphony will go bankrupt in the next two years. Donor fatigue was cited as a reason for the financial problems the Symphony faces as well as the absence of a longer term vision for the orchestra. While I am not privy to the inner workings of the Colorado Symphony, I have witnessed financial meltdowns of so many arts organization and can only imagine the scene in the board room: Typically different factions emerge. There are the 'arts lovers' who worry for the health and happiness of the musicians and the quality of the orchestra. This group is passionate about the mission of the orchestra; they argue that more money must be found for the symphony and that any diminution in number of musicians or their salaries will result in an unacceptable reduction in quality. Unfortunately, this group typically has the fewest resources to contribute which reduces their power in board room discussions. In fact, they are barely tolerated by the 'financial realists' who believe that only radical restructuring of costs can save the symphony. They favor smaller orchestras, per-service contracts and lower wages for musicians. One or several of them may even offer a large contribution if the cuts they demand are enacted and threaten bankruptcy if their 'solutions' are not accepted. These realists typically turn a deaf ear when the musicians argue that the management of the organization does not know how to market and fundraise; in many instances, they actually think of the musicians as enemies. While it is difficult to imagine how one can truly support the mission of the orchestra while thinking of the artists as the central impediments to success, I am sympathetic with all sides of the argument. It is difficult to see a way out of a chronic deficit, and board members -- who are volunteers after all and rarely sign up for a board expecting to deal with this sort of crisis -- feel pressured, scared and responsible. What is frustrating to me is that in so many of these instances board members, who are so very knowledgeable about their own businesses, enter these difficult decisions without an understanding about what it takes to run a successful arts organization. I have lobbied for twenty years to increase the training available to arts managers. In this difficult environment and at a time when so many arts organizations are facing life and death issues, it is crucial for board members to receive some training as well. Board members must understand why good art is central to financial success and how cutting back on the product weakens the fiscal structure of the organization. They must understand how marketing affects fundraising and why a comprehensive institutional marketing campaign is more effective than a cost control effort. They must learn how building a strong committed family of audience members and donors ensures a base of support. They must appreciate how building a new theater is not as important as building a strong annual program of art-making. Those arts patrons, corporations and foundations that care passionately about the future of the arts in America must encourage members of arts boards to seek the training they need and must invest in the training programs required.
November 07
Board Members Need Training, Too
Like so many other American orchestras, the Colorado Symphony appears to be turmoil. Twenty-three board members recently resigned when musicians would not agree to a pay cut. An internal review has suggested that there is a possibility that the Symphony will go bankrupt in the next two years. Donor fatigue was cited as a reason for the financial problems the Symphony faces as well as the absence of a longer term vision for the orchestra. While I am not privy to the inner workings of the Colorado Symphony, I have witnessed financial meltdowns of so many arts organization and can only imagine the scene in the board room: Typically different factions emerge. There are the 'arts lovers' who worry for the health and happiness of the musicians and the quality of the orchestra. This group is passionate about the mission of the orchestra; they argue that more money must be found for the symphony and that any diminution in number of musicians or their salaries will result in an unacceptable reduction in quality. Unfortunately, this group typically has the fewest resources to contribute which reduces their power in board room discussions. In fact, they are barely tolerated by the 'financial realists' who believe that only radical restructuring of costs can save the symphony. They favor smaller orchestras, per-service contracts and lower wages for musicians. One or several of them may even offer a large contribution if the cuts they demand are enacted and threaten bankruptcy if their 'solutions' are not accepted. These realists typically turn a deaf ear when the musicians argue that the management of the organization does not know how to market and fundraise; in many instances, they actually think of the musicians as enemies. While it is difficult to imagine how one can truly support the mission of the orchestra while thinking of the artists as the central impediments to success, I am sympathetic with all sides of the argument. It is difficult to see a way out of a chronic deficit, and board members -- who are volunteers after all and rarely sign up for a board expecting to deal with this sort of crisis -- feel pressured, scared and responsible. What is frustrating to me is that in so many of these instances board members, who are so very knowledgeable about their own businesses, enter these difficult decisions without an understanding about what it takes to run a successful arts organization. I have lobbied for twenty years to increase the training available to arts managers. In this difficult environment and at a time when so many arts organizations are facing life and death issues, it is crucial for board members to receive some training as well. Board members must understand why good art is central to financial success and how cutting back on the product weakens the fiscal structure of the organization. They must understand how marketing affects fundraising and why a comprehensive institutional marketing campaign is more effective than a cost control effort. They must learn how building a strong committed family of audience members and donors ensures a base of support. They must appreciate how building a new theater is not as important as building a strong annual program of art-making. Those arts patrons, corporations and foundations that care passionately about the future of the arts in America must encourage members of arts boards to seek the training they need and must invest in the training programs required.
October 31
City Center: A Remarkable History
It is thrilling that City Center in New York City has re-opened this month after a substantial renovation effort. City Center was built as a Shriners temple; when the Shriners could no longer afford to pay the taxes owed on the facility during the Depression, the building became the property of New York City. Mayor Fiorello La Guardia decided to turn the building into a theater for music and dance. Following its opening in 1943, City Center became the home to the nascent New York City Ballet and New York City Opera. (Imagine the Balanchine ballets that received their premieres at City Center!) The theater also presented important theatrical events. Artists including Helen Hayes, Jessica Tandy, Hume Cronyn, Gwen Verdon and many others performed on its stage. Many Broadway shows were revived at City Center including Oklahoma!, Carousel and South Pacific. More recently, Manhattan Theatre Club has been a long-time resident of City Center; important works including Love! Valour! Compassion! and Doubt had their premieres there. Twice in my career I have had the pleasure to work in this great theater. City Center has been the home to Alvin Ailey American Dance Theater for decades; it has hosted the company's great dancers from Judith Jamison to Desmond Richardson to Matthew Rushing. In 1997, we started a fall season there for American Ballet Theatre to present the repertory works that did not show well at the much larger Metropolitan Opera House. The ballets of Antony Tudor, Twyla Tharp, Frederick Ashton and others now have a proper home. Over the years, the building was threatened with demolition, perhaps most seriously after the construction of Lincoln Center when both New York City Ballet and New York City Opera decamped. But, fortunately, arts and civic leaders, especially Howard Squadron, saw a role for this venerable venue and the theater was saved. When the dance world reached its nadir in the 1980s, City Center suffered; there were many fewer bookings and long periods of inactivity. In response, staff leaders of City Center developed two of the most innovative arts series in New York. The Encore! series that presents semi-staged versions of classic (and often underappreciated) musicals has produced many important revivals, including the remarkably successful revival of "Chicago" in 1996 that moved to Broadway and continues to run. More recently, the President of City Center, Arlene Shuler, created Fall for Dance, a sampler series of many of the best dance companies and dancers in the world at very affordable prices. Both series have become eagerly anticipated staples of performance calendar. The current renovation of City Center makes it a far more comfortable venue to visit. Sightlines are improved and the visibility of the venue, always a problem for this mid-block facility, has been enhanced. The ghosts of George Balanchine, Jerome Robbins, Alvin Ailey and too many others to name are hopefully still in residence, inspiring a new generation of artists to create great works. I can't wait to see them.
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 Michael Kaiser

 
Michael Kaiser