A theory of organizational activity that prioritizes investment in great art: when bold art is marketed aggressively, an organization attracts a family of energized ticket-buyers and patrons. The income produced by this family is reinvested in more art that, marketed well, builds a larger, even more diverse family. When this cycle repeats year after year, the organization incrementally and sustainably builds capacity, presence and health.
A Practical Guide in the Arts
Strategic Planning in the Arts: A Practical Guide written by Michael M. Kaiser, provides a sequential model for identifying and implementing key strategies for mission success. View the guide here!